The simple idea that could be the answer to our plastic problem: reusable packaging
by Joel Makower, Chairman and Executive Editor, GreenBiz Group

World Economic Forum    Translate This Article
24 January 2019

On 24 January 2019 World Economic Forum reported: A new initiative by a small company has compelled more than two dozen of the world's biggest brands to begin testing reusable packaging. Loop, launched today (24 January) at the World Economic Forum in Davos, Switzerland, has amassed a blue-chip roster of companies, all of which are piloting a new system of high-quality packaging that can be returned and refilled again and again. In essence, it changes the ownership model of packaging from consumer to producer. Global Good News service views this news as a sign of rising positivity in the fields of business and science, documenting the growth of life-supporting, evolutionary trends.

Today's launch is the product of more than a year's work by TerraCycle, the Trenton, New Jersey-based company that made a name for itself by turning hard-to-recycle waste (think juice boxes, coffee capsules, plastic gloves, and cigarette filters) into new products. Along the way, the company, founded in 2001, has partnered with major consumer brands, retailers, manufacturers, municipalities, and small businesses in more than 20 countries.

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