Branson backs $3m cooling challenge

Cooling Post    Translate This Article
12 November 2018

On 12 November 2018 Cooling Post reported: British entrepreneur Sir Richard Branson is backing a new $3 million initiative to find a more efficient residential cooling technology. 'Air conditioning needs to become acceptable to all. It should not be a luxury as it is today,' Sir Richard Branson said at the competition's launch. 'If we carry on using the same outdated air conditioning technology the temperature of the planet will rise by 0.5 degrees by air conditioning use alone.' Global Good News service views this news as a sign of rising positivity in the field of science, documenting the growth of life-supporting, evolutionary trends.

The Government of India, Mission Innovation and the Rocky Mountain Institute today launched The Global Cooling Prize, an international two-year competition to find a residential cooling technology with at least five times less climate impact than the standard room air conditioning units.

The prize is supported by Government of India, Mission Innovation and will be administered by Rocky Mountain Institute, Conservation X Labs, Alliance for an Energy Efficient Economy, and CEPT University.

According to a new report by the Rocky Mountain Institute, warming global temperatures, population growth, rising incomes, and urbanization will lead to a five-fold increase in energy demand for air conditioners in non-OECD countries. The report, Solving the Global Cooling Challenge, says that business-as-usual measures, whilst important, are insufficient to overcome the energy and emissions impact of projected room air conditioner growth and calls for a five-times-less climate impact solution.

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